Feeding the Content Monster

In the book, Art of Social Media, Guy Kawaski talks about feeding the content monster, I think it is quite evident that the reason he calls it monster is because it is hard to satisfy the insatiable gut-wrenching desire to come up with content every day. One of the important things about being a blogger, vlogger or any of the social media influencer is to have a regular schedule for updates and it can get tiring after some time because you run out of things to say.

Kawaski gives a lot of ways to satisfy the appetite of the content monster in the second chapter of this book. One of the tips that I found interesting was when he said share what's already popular. Reading that made me realize that following the trend has been one of the most common ways people have rose to fame. For instance, last year making slime challenge took the internet by storm and everyone started making videos of themselves making slime, people turned slime into business. One of the biggest examples is a youtuber named Karina Garcia. She released a slime kit and as of this year her net worth has rose to $1 million. Another example of riding the bandwagon of trends is Vine stars. Vine was a platform that allowed the users to post short videos of about five to seven seconds. People like Liza Koshy and David Dobrik emerged from that platform and are among the biggest youtubers now with the net worth of  $12 million and $7 million respectively. This just shows that like fashion industry social media platforms are also highly affected by the trends.

Kawaski says that as bloggers we shouldn't be afraid of doing what others have already done but I think it's important to sprinkle it with a little uniqueness by adding something new to it. Like all the trends, your post will die too unless you have something unique to offer to your audience that keeps shackling their interest.



Picture Credits :Jay Acunzo