Division of Content

In her book "Social Media for Strategic Communication" Karen Freberg talks about dividing the content into four categories. According to her suggestion, content that a creator or a social media influencer puts up can be divided into four categories. These categories include personal stories, sharing interesting content, communication with the audience and production of values.

It is a good way of feeding the content monster because when the individual runs out of content to post they can make their posts interactive and let the readers do the talking, and they can share their personal stories which are way easier to construct and don't demand a lot of effort and time. But this strategy doesn't always work.Sometimes I look at some blogs and all I want from them is updates of their books and brands but when I get a personal story that has no connection with my purpose of following that blog it makes me slightly annoyed. So, it is also important to have a balance between these four categories of content.

Some of the followers strictly follow an individual on social media for a specific type of content hence change in the type of content often leaves them dissatisfied and if the change in type of content continues for a long time then it also makes them unfollow that particular individual.