Saying Goodbye to Social Media for Strategic Communication
So the semester comes to an end and so does the book "Social Media for Strategic Communication" by Karen Freberg. Before this book we read "Art of Social Media" by Guy Kawasaki which was called the little blue book in our class as a joke. In this whole semester I learnt a lot about social media and its role in Public Relations but if I have to select between the two books I will definitely choose "Social Media for Strategic Communication" because it is a more professional and detailed book regarding the principles of social media. I learnt a lot about the correct and more effective way of using social media. Before this class, it was only about getting followers and likes but now I see social media in a different light. I understand the purpose of personal brand and voice on different social media platforms. And I also understand the importance of content strategy to manage and manipulate my online personality across all the social media platforms tha...
