Research in Social Media

 In Chapter 5 of “Social Media for Strategic communication” Karen Freberg talks about the importance of research before posting about something. It kind of took me back to the “The Art of Social Media” when Guy Kawasaki advised the readers to not claiming to be an expert or guru on social media.

It’s important to be educated about what you are writing and doing an in-depth research about that particular topic and its related aspects that the readers might want to know about. If one posts information that is ambiguous or untrue it is likely that the followers might find one untrustworthy. And, if someone seems clueless or untrustworthy on social media then their followers start losing interest and even unfollow that person.

In a business it is extremely important that one provides true information to the clients to maintain a bond of trust between them. Once any sort of information is proven to be false the clients might start viewing everything suspiciously and the business might flop. Also, for the individual content creators, if they are proven to be liars or untrustworthy it is highly unlikely for them to find a good job because most of the time the online reputation precedes a social media influencer.